Technological and digital advancements are moving rapidly – and with them, so are consumer attitudes.
In 2014, Collinson conducted research to 6,082 mass affluent consumers from all over the globe, looking at consumer attitudes towards loyalty, technology and programme engagement.
This year, the survey was repeated - and we’ve seen some fascinating results.
Download the ebook to find out:
- Why the mass affluent are important to your programme
- What makes the mass affluent loyal
- Why the mass affluent are left wanting more