The return of travel is presenting brands in the financial services sector with new opportunities to leverage travel-related rewards and benefits to re-engage and deepen customer relationships. In turn, driving better commercial returns.
At the upcoming Asian Banking & Finance Forum in Manila held at Shangri-La, The Fort on 3 October 2023, James Ellis, Vice President of Business Development, Asia Pacific, Collinson, will be joining a panel of industry experts to discuss how customer expectations have evolved and how brands in the financial services industry are adapting to meet these changing needs, including how travel-related rewards and benefits play a strong role in engaging customers and influencing brand loyalty.
To find out more about the forum and register to attend, click here.
Download Collinson’s latest 2023 Asia Pacific Customer Insights Report – The New Rules of Engagement: Customer Expectations Revealed.
From Gen Z to Baby Boomers, Collinson – a global leader in customer engagement – has surveyed 4,750 consumers from 10 markets in Asia Pacific to learn more about their evolving expectations. The report shares actionable insights on how brands, particularly within the financial services sector, can better engage and retain their most valued customers.
Key insights from consumers in Asia Pacific:
- 76% feel the experiences brands provide are just as important as their products and/or services
- 83% would stay loyal to brands that offer travel-related rewards and benefits
- >75% are more likely to use their payment cards when travel rewards and benefits are available
Download the report here.