Even before the pandemic turned our world upside-down bricks and mortar retail in the UK was already facing significant challenges. COVID-19 was yet another obstacle to face.
Now is the optimal time for retailers to reset and reassess their marketing strategies in order to entice customers back to the high street. But the fight for share of wallet is fierce and customers' expectations are now higher than ever.
Retailers will need to continue to adapt quickly and look at new marketing channels and strategic partnerships to stand out in a saturated and evolving market.
In our latest eBook, we look at exciting opportunities for high street retailers to win the battle, by entering into mutually beneficial partnerships with rewards programmes. This model revolves around using data to inform and create more everyday customer interactions and deliver the exceptional experiences they now expect.
Download the eBook to discover how you can:
- connect with millions of new, high-value, customers
- deliver data-led, personalised offers
- drive return on advertising spend (ROAS)
- increase customer spend, frequency and engagement