10 travel loyalty member requirements for 2017
With the continued advancement of digital technology, consumer behaviour is rapidly evolving and expectations in the main are getting higher. As a consequence, it’s never been more pressing to understand the needs and requirements of the modern-day, tech-savvy loyalty programme member.
To help with this, we surveyed 2,500 loyalty programme members across the globe to find out how these advancements have impacted member behaviour and have produced a report of the 10 most compelling findings. For example, how…
- 66% of members want to utilise points/miles both online and in-store
- 78% of airline and 75% of hotel programme members told us they prefer brands that are early adopters of new technology and digital platforms
