In the mobile-first country of China, customer-centric experiences with real-time, in-the-moment, personalised conversations at the consumers’ fingertips are crucial – particularly in building social loyalty.
However, the events of the past two years have resulted in a wave of brand promiscuity from consumers, especially in China. Many brands have had to rebuild relationships with their customers digitally– collecting new data to understand their wants, needs, preferences, and expectations all over again in a bid to not just retain them but to re-attract them.
Join Salesforce, ChatLabs, and Collinson for an insightful session on Thursday, 26 May at 7am UK / 2pm Hong Kong, Singapore / 4pm Sydney to learn how global brands can build and maintain customer loyalty in China.
The session will focus on
- How consumer desires and habits have evolved in China versus other markets;
- Where Salesforce, ChatLabs and Collinson see these trends going;
- The strategies and technology companies across APAC can employ to better engage with consumers in China to turn them into loyal advocates.
