Airport Dimensions and Ambaar Lounge join forces to create new Brazil airport lounge brand Ambaar Club


Airport Dimensions, the global leader in airport lounge and traveler experiences and operator of renowned US lounge network The Club, has partnered with the highly respected Ambaar Lounge brand to launch an exciting new airport lounge concept called Ambaar Club. The new airport lounge brand will be launched at multiple locations across four airports in Brazil over the coming months.

The launch of Ambaar Club will mark Airport Dimensions’ debut in the South American market and accentuates its aggressive global growth plans. This latest development builds on the company’s recent expansion in key markets and the addition of wider airport experiences, such as the introduction of the sleep lounge brand sleep ‘n fly in the Middle East.

Nancy Knipp, President Americas, said: “Combining Airport Dimensions’ unparalleled digital and physical airport assets and experiences with Ambaar Lounge’s deep understanding of the regional market, the new Ambaar Club brand will provide a wealth of experiences perfectly tailored to the varied needs of passengers in Brazil and will help drive revenues in the airports. We will be announcing details of the Ambaar Club initial locations soon.

Ambaar Lounge is the leading operator of VIP lounges in Brazil, providing unique experiences to airport passengers and partners in the country since 2013. It currently operates premium lounges at Belo Horizonte International Airport (CNF) and Guarulhos International Airport (GRU), with plans to expand its network to four further airports in the region in the coming months.  

Bernardo Claro da Fonseca, CEO & Founder of Ambaar Lounge, said; “Ambaar is very proud to partner with Airport Dimensions and looking forward to new developments in Brazil and abroad. After many years developing our brand, this opportunity to partner with Airport Dimensions confirms that we have got the proposition right. We will soon announce a stunning network of new lounges for our growing base of customers and followers.”

The Ambaar Club lounges currently in development will be available to members of Priority Pass, the world's largest independent airport lounge access program, which is part of Airport Dimensions’ parent company, Collinson. 

Through significant investment and its unrivalled expertise of the premium lounge sector, Airport Dimensions is fully committed to developing new experiences and concepts that will both delight travelers and bring tangible commercial benefits to airports. Its latest activities include the launch of Chase Sapphire Lounge by the Club, a partnership with JPMorgan Chase that will offer unique experiences tailored to the profile of discerning lounge guests. It also acquired the iconic No1 Lounge business at London Heathrow, London Gatwick, and Birmingham airports with joint venture partners Swissport, further cementing its position as a leading provider of premium airport lounges.