Brands are failing to measure the right data to effectively gauge customer loyalty in APAC.

In this disruptive society, there is no doubt that loyalty remains a key priority for marketers. Download and read our latest insights to find out why loyalty practitioners across Asia Pacific (APAC) are struggling with customer loyalty, according to a survey commissioned by leading independent research firm, Forrester Consulting.

From the findings it is clear that companies still have challenges in APAC: 

  • 65% do not understand why their customers are loyal to their organisations
  • 67% do not have a framework in place to measure loyalty in the context of overall business performance

Find out how you can get loyalty back on track in your business now.