Putting loyalty back on track personalisation and advocacy


Brands are failing to measure the right data to effectively gauge customer loyalty in APAC.

In this disruptive society, there is no doubt that loyalty remains a key priority for marketers. Download and read our latest insights to find out why loyalty practitioners across Asia Pacific (APAC) are struggling with customer loyalty, according to a survey commissioned by leading independent research firm, Forrester Consulting.

From the findings it is clear that companies still have challenges in APAC: 

  • 65% do not understand why their customers are loyal to their organisations
  • 67% do not have a framework in place to measure loyalty in the context of overall business performance

Find out how you can get loyalty back on track in your business now.