Digital disruption in finance: How to understand your online tribes and respond

25 November 2015
PayPal, TransferWise, Zopa, Fidor - nimble digital brands are radically disrupting financial services. Whilst traditional banks are investing heavily in developing their own digital services, there is a need to recognise the differences in how consumers choose to use digital channels. Investment in digital is essential to drive efficiency and cut costs, and to reach new customers. It starts with Big Data to better understand behaviour and this insight provides the opportunity to deliver timely and contextually relevant experiences, connecting with customers on an emotional level. Rewarding customers in a way which reflects their personal preferences and motivations is more important than ever to ensure brand loyalty…

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