Retail Loyalty Solutions

In a world where Amazon and other disruptive retailers are constantly raising the bar in customer experience, we understand that the greatest challenge and opportunity is to how to deepen your relationships with your customers. Relationships begin long before a consumer becomes a customer and continue far beyond the point of sale. Today’s consumer expects you to demonstrate you know who they are and deliver them a rewarding experience that recognises their loyalty.

Your loyalty strategy can be a major point of differentiation and reinforce brand preference in a noisy market, be it an experiential members’ club that celebrates all loyal behaviours, or a more traditional points-based reward programme. How will you continue to keep your customers engaged, influence their purchase behaviour and turn them into devoted fans?

Deepen customer relationships
Improve customer insights
Influence purchase behaviour

Deepen customer relationships

Memorable experiences lead customers to a more emotional connection to the brand. The strategies and tactics to deliver that are endless, and we employ them to create smarter experiences that drive profitable relationships.

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Loyalty Technology Solutions
Loyalty Strategy
Personalised Engagement
Loyalty Operations

Loyalty Technology Solutions

A loyalty programme should be designed with the company, market, and customer in mind, and not limited by the technology that sits behind it. Whether you need a powerful rules engine or just want to broaden your earning and redemption options, we have a platform to suit you.

Loyalty Technology Solutions

Every transaction is an opportunity to engage with customers and deepen devotion. Our award-winning loyalty technology, platform and expertise will reward the transactional behaviour of your customers in real-time to drive their engagement and loyalty. Our API integrations ensure you can quickly build loyalty programmes into your day-to-day operations, with real-time insights and tailored communication further boosting the opportunity to increase transaction volumes and profitability.

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Loyalty Strategy

Having worked in loyalty for more than 30 years, Collinson is a well-oiled machine when it comes to improving customer relationships.

Loyalty Strategy

We know that 74% of consumers would buy more if they were rewarded with more relevant and timely offers. Collinson works with retailers around the globe to deliver personalised, often experiential rewards that complement the brand to enhance the customer relationship. The Collinson 'Engage Critical Path' is a framework employed by our loyalty strategists to determine the best approach for your business, supported by solid business rationale.

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Personalised Engagement

The lasting effect of some companies raising the bar in personalisation is that consumers now expect the same level of relevance wherever they shop. Send them irrelevant blanket communications at your peril – if customers don’t feel like you understand their individuality, they could start shopping elsewhere.

Personalised Engagement

You don’t get to work in loyalty for three decades and not know your way around personalised engagement. Our communications and creative experts work with you to design unique customer journeys from inception to devotion. We use machine learning in order to send the right message at the right time through the right channel. Being technology-agnostic, we partner with best-of-breed CRM and marketing automation platforms to deliver truly individualised recommendations and offers in real-time.

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Loyalty Operations

The operational side, such direct mail communications, is a chance for you to put a beautiful, memorable item directly into customers’ hands.

Loyalty Operations

Designed and delivered well, personalised direct mail and physical communications are still very effective in generating positive cut-through. If your loyalty strategy calls for this personal touch, whether it’s welcome gifts, loyalty membership cards, birthday messages, or a bit of surprise and delight, our efficient customer service centres and fulfilment expertise around the world will help support you in connecting with your shoppers and members.

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Improve customer insights

Understand your customers to personalise your interactions and refine your strategy.

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Business Information and Analytics
Loyalty Strategy

Business Information and Analytics

We offer end-to-end analytics services. No matter your loyalty challenge, your budget, or where you are in your data journey, we can help you to better understand your customers’ behaviours and motivations. That may include sorting and cleaning your data, building a CRM database, segmenting, or delivering a full solution using AI and everything that data science can deliver.

Business Information and Analytics

Our data ecosystem and expertise in behavioural segmentation and lifestyle modelling is helping retailers create more successful engagement strategies for their customers wherever they are in their purchase journey. Exploring and evaluating how your tone of voice, messaging and product recommendations, varies for new shoppers, established customers or potentially lapsing customers will uncover actionable insights and unravel the mysteries for how you can evolve and deepen your customer conversations to drive positive behavioural change.

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Loyalty Strategy

Successful loyalty initiatives are grounded in sound strategy. Our expert strategists can help you uncover game-changing insights into your customer, your competitors, and your industry. Armed with that knowledge, we can give customers the memorable experiences that keep them coming back to you.

Loyalty Strategy

With your customer insight at the heart of your business, we know that you need a customer relationship strategy that delivers on your commercial objectives. Whether your priorities are to acquire new customers, increase the frequency and value of transactions, or to drive advocacy, we will employ our decades of cross-sector customer insights and experience, data mining and loyalty expertise to fuel your customer engagement strategy.

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Influence purchase behaviour

When someone has a great brand experience today, they are likely to shop more in the future.

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Smarter Analytics & Insight
Loyalty Technology Solutions
Personalised Engagement

Smarter Analytics & Insight

Want to give the exact reward likely to prompt someone to spend more? Or to personalise their interactions in-store? These are just a couple of examples of how analytics can take your loyalty initiative to the next level.

Smarter analytics and insight

Using customer data intelligently is the key to influencing purchase behaviour. There are many ways this can be achieved from giving additional rewards based on increased spend, to giving staff access to loyalty programme member data so that they can give a more personal shopping experience in-store. Whatever your objectives we will leverage our data, loyalty and commercial expertise to create a strategy that is based on the metrics you want to improve and the customer experience you want to deliver.

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Loyalty Technology Solutions

Behind every great programme is some solid technology. Whether you need the flexibility to set multiple parameters for campaigns, simply want to keep track of tiers, or to give customers more ways to earn and redeem, we have the technology to empower you.

Loyalty management solutions

The value of loyalty initiatives in rewarding customers and influencing purchase behaviour is commercially proven. With three decades of loyalty expertise and programme experience, our teams will work closely with you to ensure you recognise your customers at every stage in their brand journey and maximise the opportunity of transforming those customer relationships into profit.

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Personalised Engagement

Personalisation covers everything from addressing people by name to only offering products they’re likely to enjoy to the higher-tech individualised communications. We’ll help you speak to customers on their level.

Personalised Engagement

We have been successfully delivering personalised engagement and tailored communication to our clients’ customers for decades. We know the opportunities to speak to shoppers in a way that feels one-on-one are many: recommendations based on what similar customers tend to buy, offering rewards to influence future purchase behaviour that complement past purchases, remembering sizes and measurements to make purchasing faster, better, easier… the list goes on and on.

Our expertise in predictive content recommendations will ensure every communication is intelligently and dynamically tailored to them, showing you understand and can treat them as an individual.

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Loyalty solutions for retailers

Hackett's 65B 'black book' customer experience

A beautiful journey with Sephora

Esprit improve performance with WeChat

Deepen customer relationships

Improve customer insights

Influence purchase behaviour

Deepen customer relationships

Deepen customer relationships

Improve customer insights

Improve customer insights

Influence purchase behaviour

Influence purchase behaviour

Chosen by the world's most demanding brands

Loyalty solutions for retailers

Hackett's 65B 'black book' customer experience

A beautiful journey with Sephora

Esprit improve performance with WeChat

Deepen customer relationships

Improve customer insights

Influence purchase behaviour

Deepen customer relationships

Deepen customer relationships

Improve customer insights

Improve customer insights

Influence purchase behaviour

Influence purchase behaviour

Chosen by the world's most demanding brands

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What's going on in your industry? Discover latest news, insights and more

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