Collinson was a proud Loyalty Partner of the Banking Innovation and Technology Summit Dubai on the 15th & 16th of November, a Khaleej Times event. The partnership reflects our commitment to remaining at the forefront of customer engagement and travel benefits and experiences for the banking industry.
During the event, Collinson’s Senior Vice President Commercial EMEA, Priyanka Lakhani, delivered an insightful presentation on Re-defining Loyalty: Key Strategies for Enhanced Customer Engagement. Priyanka shared key insights on the power of loyalty, and how it creates deeper customer connections, through the collaboration of partner relationships.
Key insights from the session include:
- The impact of rewards and benefits on banking customers in the UAE – latest research reveals Cashback and Airport Lounge Access benefits are the most desired rewards for cardholders.
- Why loyalty programmes should sit at the heart of a bank, providing differentiation, relevance, and value. Our research with loyalty programme owners in the UAE found that only 8% of loyalty programmes are going ‘above and beyond’ - delivering meaningful and value-adding engagement through the customer lifecycle and leveraging partnerships to offer services and rewards beyond their brand.
- How can banks deliver differentiation, relevance, and value through their loyalty strategy? Brand values, data insight, and a powerful proposition can help brands achieve this.
Download a copy of the presentation here .
For 35 years now, Collinson has worked with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We deliver market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million end consumers.
