What can be done to combat the market challenges and improve customer profitability?
Challenges from increased competition and regulation in Asia means that financial service organisations are looking to customer rewards and loyalty initiatives as one solution for future growth.
To further explore the challenges and priorities, Collinson commissioned an international research study with individuals holding senior management roles in financial service organisations. The findings demonstrate clear differences in management perspectives and a misalignment of objectives and investment areas.
The research report also highlights the business opportunities and customer strategies in Asia that could be key to driving profitable growth now and in the future. It explores:
- The misalignment of board, senior and mid management priorities and strategies
- Deriving greater commercial value from customer data and insight
- How to develop more engaging and rewarding customer relationships
- The importance of new and existing product and service development