Collinson, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and owner and operator of Priority Pass, announces an exclusive partnership with Delaware North, a global leader in hospitality and entertainment, to offer access to 13 food and beverage (F&B) outlets across Australia and New Zealand airports.
Through this partnership, Priority Pass Members now have the option to redeem lounge credits for dining credits or set menus at eight F&B outlets in Australian airports and five in New Zealand’s Auckland airport, all managed by Delaware North. This adds to Priority Pass’ ever-growing range of premium alternatives in travel experiences – from dining to spas to sleeping pods.
“Consumer behaviours and expectations are evolving today. Our recent 2023 Asia Pacific Customer Engagement and Loyalty Research Report – The New Rules of
Engagement: Customer Expectations Revealed – shows that 76 per cent of Asia Pacific consumers feel the experiences provided by brands are as important as their products and services,” said Todd Handcock, Global Chief Commercial Officer and Asia Pacific President, Collinson.
“Throughout our more than 35-year history, Collinson has remained focused on responding to the evolving expectations of travellers and in turn delighting them by enhancing their travel experiences. With our research also revealing that F&B benefits within airports are one of the top three most appealing travel-related benefits for travellers in Asia Pacific, we are delighted to partner with Delaware North to provide Priority Pass Members a wider selection of premium dining experiences as they travel to or within Australia and New Zealand .”
The Collinson-Delaware North partnership also highlights local brands that have made significant inroads in the local F&B scene. Notable additions to the Priority Pass F&B network are the award-winning Coopers Alehouse, a well-known local brewery from Adelaide, Australia, that prides themselves in sourcing most of their beers from within the region, and Stomping Ground Brewery and Beer Hall, a Melbourne-based brewery renowned for its award-winning beers. The latter is also the first operational brewery that is established inside an airport in Australia.
Gary Brown, Managing Director Australia & New Zealand, Delaware North added, “For more than 100 years, Delaware North has been working behind the scenes and on the front lines to make each guest experience a memorable one. Our partnership with Collinson allows us to deliver the same to Priority Pass Members through our airport dining experiences. We look forward to becoming an integral part of elevating the travelling experience of Priority Pass Members, and we warmly welcome them to utilise their memberships at our dining outlets in Australia and New Zealand airports.”
The partnership comes as a timely boost to the travel industry within the Australasia region, where both Australia and New Zealand are working towards the recovery of international tourism.