LoungeKey™ Pass, a digital travel experiences programme, operated by Collinson – a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and owner and operator of Priority Pass – announces a new partnership with Japanese Business Travel Management Company, Le Monde Travel today.
This partnership will enable eligible customers of Le Monde Travel to enjoy a one-time access to LoungeKey™ network of over 1,200 airport lounges at more than 650 airports across the world simply by scanning a QR code upon entry. In addition to travellers accessing an extensive network of airport lounges, they can also enhance their travel experience through a wide range of retail, dining and spa offers at the airports.
This is timely given that travel is returning at speed. Collinson’s recent Global Traveller Sentiment Survey revealed that travellers globally plan to make 80% of the trips that they did pre-pandemic. The research also revealed that nearly 62% of travellers are willing to cut back on non-essential retail purchases to fund their travels and are also willing to pay for premium travel experiences that enhance their journey. Specifically, 47% of respondents said they will pay for access to lounges (highlighted the value placed on this benefit), 43% for an upgraded seat and 39%, a direct flight.
The value placed on travel experiences is echoed by travellers in Japan, where they have informed in a past survey conducted by Collinson that access to airport lounges makes them feel rewarded and valued as a customer.
Tadashi Kawamura, CEO, Le Monde Travel, said: “At Le Monde Travel, we strive to provide seamless and delightful travel experiences to our customers. With domestic and international travel picking up pace in Japan, we’re keen to meet traveller expectations around enhanced experiences by providing access to Collinson’s LoungeKey™ Pass programme; in turn helping our customers to enjoy their upcoming travels with peace of mind.”
The shift in traveller expectations brings new opportunities for brands around the world to re-engage and deepen their relationships with their customers; for instance, through travel loyalty benefits, such as airport lounge access.