Collinson and Points Launch New Global ‘One-Stop-Shop’ MeliáRewards Online Shopping Experience

05 December 2017

Over eight million MeliáRewards members can now earn and redeem points with leading global brands when they shop online.

Collinson and Points (TSX:PTS) (Nasdaq:PCOM), strategic partners and leaders in loyalty commerce, have today launched a new international earn and redemption loyalty commerce eStore with MeliáRewards, the loyalty programme for Meliá Hotels International.

Spanning 43 countries, four continents and with over 370 hotels globally, Meliá is one of the world’s largest hotel brands. The new online shopping platform ‘MeliáRewards Shopping’ gives the eight million global MeliáRewards members access to two new eStores to help drive both additional earning and redemption of the MeliáRewards loyalty currency. 

The Earn eStore, ‘MeliáRewards Shopping’, gives members the ability to shop and earn points with 1,800 leading local and international retailers in the UK, Spain, Italy, France and the US. These include the likes of John Lewis, el Corte Inglés, Fnac and Aliexpress.

The new Redemption eStore, also called ‘MeliáRewards Shopping’, gives members access to over 4,000 reward items across eight reward categories, including the likes of electronics, health and beauty and travel, with delivery capabilities to over 140 regions globally. Members can also earn points on any joint cash and points redemption payments.

Testament to the loyalty-centric approach of Meliá, and to celebrate the launch of the new online shopping platform, MeliáRewards is offering its members the chance to double their points on all earn transactions in the first two weeks following launch. It is also a unique travel loyalty programme in that all employees have access to the same member earning and redemption opportunities as normal members, helping to truly put loyalty at the heart of the business.

“We’re excited to grow and improve our member value proposition and raise our programme to the next level of loyalty excellence,”said Susana Miranda Hansford, Global Loyalty & Partnerships, Meliá.

“We’re always looking for ways to make the member experience more convenient and rewarding. Through Collinson and Points partnership, we can raise the bar by providing a better customer experience through offering more choice and improving how we engage with them, therefore providing more value. Both companies share a similar member-centric approach which was important to us when choosing partners to deliver this solution. We can’t wait to see our members take advantage of the new MeliáRewards Shopping eStores”.

Points and Collinson formally partnered in 2014, with a shared goal of bringing loyalty commerce best practice to the global loyalty industry. 

James Berry, Head of Loyalty Commerce, Collinson added: “Meliá has loyalty at the heart of its organisation. It’s in its DNA. We have a shared view of the importance of delighting and rewarding customers at every turn and believe the MeliáRewards Shopping eStore will have a significant, positive impact for both the company, and most crucially, its members.” 

Since 2012, Points has powered the Buy, Gift and Exchange programme for Meliá, bringing more flexibility and enhancing the member experience of Spain’s leading hotel chain.

“Loyalty is not a one-dimensional experience – it’s becoming increasingly complex as brands look to connect with consumers in meaningful ways,” said Rob MacLean, CEO at Points. “Members are looking for better flexibility in how they earn and redeem rewards, as well as a more tailored approach based on their personal preferences. We are thrilled to expand our partnership with Meliá to give members the ability to earn and redeem loyalty currency, personalised to their preferences, in their everyday, online shopping.”

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